Protector: the first 100% digital insurance platform in Brazil
How Akad Seguros repositioned its operations and redefined efficiency and scale in the insurance sector
Akad Seguros, with global operations and a presence in more than 130 countries, has consolidated itself as one of the benchmarks in market innovation by leading the development of the first 100% online insurance platform in Brazil.
In a sector historically characterized by slow processes and high operational dependency, the company realized early on that competing would require more than just digitizing stages; it was necessary to rethink the business model. It was in this context that TRINCA began to act as a strategic partner, supporting the construction of a digital operation that is scalable, data-driven, and prepared for continuous evolution.
An operational bottleneck gave rise to a digital insurance company
In 2012, still operating as Argo Seguros, the company faced a challenge common to the sector: the onboarding and purchasing journey was bureaucratic and highly inefficient for brokers and clients.
Processes took weeks to be completed, generating sales friction, dependency on manual interactions, and low scalability. At the same time, the market was beginning to show clear signs of change in user behavior and expectations for faster and more digital experiences.
The initial challenge was to drastically reduce quoting and purchasing times without compromising the security and quality of operations. This starting point quickly evolved into something larger: the need to build a digital foundation capable of sustaining the insurer's long-term growth.
TRINCA's involvement began with transforming a specific product into a seamless digital experience. The result was immediate, with quoting times dropping from about two weeks to just five minutes—a gain that not only improved operational efficiency but also repositioned the company in the market.
Following this milestone, the partnership evolved into a continuous journey of transformation and growth. Over more than a decade, TRINCA acted as a strategic extension of Akad, combining product vision, technology, and design to build a complete digital operation.
Dedicated squads to accelerate decisions and deliveries
To sustain the transformation, multidisciplinary and dedicated squads were structured, with the autonomy to act directly on the business challenges.
The model brought:
complete teams, integrating product, technology, and design;
deep immersion in business processes and logic;
impact-oriented prioritization capability;
short development cycles and continuous evolution.
This format allowed for accelerated decisions, reduced bottlenecks, and the rapid validation of new solutions with real users. In practice, an operational model was created that is capable of keeping pace with the speed the market was demanding.
A digital platform that connects operation, product, and experience
The result of this evolution was the construction of a robust digital ecosystem, which organizes and integrates the insurer's operation from end to end.
Among the main deliveries are:
Protector
Brazil's first 100% online insurance platform, allowing quoting, contracting, policy management, and support in a corporate environment.
Process digitization and automation
Restructuring of internal workflows, reducing manual dependency and connecting areas more efficiently.
New digital products
Launch of solutions such as RD Bikes, Instant (On-Demand), and new digital offers adapted to different usage profiles.
Data & Analytics
Construction of a BI base that allows real-time performance monitoring and support for decision-making.
International expansion
Based on the results obtained in Brazil, the Protector platform began to be adapted for the North American market.
Results: operational efficiency, growth, and digital leadership
The transformation generated direct and measurable impacts on the business, positioning Akad as one of the most digitally advanced operations in the insurance sector.
The reduction in quoting time, from weeks to just a few minutes, eliminated one of the main commercial bottlenecks and significantly increased conversion capacity and scale.
The digital platform came to represent 40% of the company's revenue, consolidating itself as a strategic growth channel. At the same time, Akad led pioneering moves in the market, with the launch of Brazil's first 100% online insurance platform, the first fully digital bike insurance, and the on-demand model for auto. This consistent progress was also validated by the market, with the attraction of significant investments, such as GP and Cyberlabs, and the strengthening of its competitive position, including consolidation among the main insurers in Professional Indemnity.
More than isolated results, these advancements reflect the building of a robust digital foundation, capable of sustaining the expansion of products, channels, and partnerships with predictability, efficiency, and speed.
TRINCA as a strategic partner in building a digital operation
Akad's transformation journey reinforces TRINCA's role as a strategic partner in building a truly digital insurance company. Our work was centered on structuring an integrated vision of product, technology, and operations, capable of sustaining growth with consistency over time.
During this partnership, TRINCA contributed to transforming not only the purchasing experience, but the insurance company's operating model itself, connecting areas, reducing friction, and creating a foundation prepared for business evolution.
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