Challenge: a complex operation supported by a limited model

The operations of Corteva's seeds area presented a significant structural challenge. The company needed to manage the use of chemical products throughout the entire planting cycle across different regions of the country, considering variables such as climate, soil type, and application history. 

In this scenario, the control of applications, orders, and inventories was carried out mostly through Excel spreadsheets and email exchanges. This model, besides being fragmented, increased operational risks, made it difficult to track past applications, and compromised the consistency of information for decision-making. The lack of a single, structured database also restricted real-time visibility and made the process poorly scalable. More than a tool problem, it was an operational model that no longer matched the complexity of the business.

TRINCA's involvement began with an in-depth discovery process, conducted together with Corteva's stakeholders. This work involved the complete mapping of the operational flow between administrative areas, field technicians, and dealerships, in addition to a detailed analysis of the business rules governing the operation.

Based on this diagnosis, it became clear that the challenge was not limited to digitizing the existing process. It was necessary to redesign the operational logic, structuring an integrated flow with clear governance and support for data-driven decisions.

The strategy adopted combined user-centered design, scalable technological architecture, and an approach focused on the continuous development of the product, ensuring that the solution could keep up with the complexity and growth of the operation over time.