To mark the moment of expansion and repositioning, the real estate company took on the challenge of co-creating its new website, now serving as a comprehensive business portal that integrates all fronts into a single channel.

The process began with the Research and Diagnosis stage, where we structured the first MVP of the digital product, targeting the essential features for its launch. We analyzed the market and conducted interviews with all areas of the company - Rentals, Sales, Condominiums, Services and Franchises, to arrive at the prototype design.

From there, we engaged a dedicated Squad to develop the solution, charting a new course where the co-creation of the brand with the Design, Product, and Technology teams culminated in a consistent, optimized, integrated, and scalable experience. This initiative laid the groundwork for forthcoming deliveries and evolutions in the medium and long term.