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IFOOD

Expansion of the brand pillars by consolidating the Institutional platform and Careers portal.

Driving towards the future

Creation of the digital platform that solidified the brand's positioning.

Establishment of a cohesive digital experience across various departments and business partners.

Implementation of integration between the Careers portal and the recruitment tool, managing over 400 vacancies concurrently.

Strategic Connection

A reference in delivery in Latin America, iFood is a Brazilian foodtech company whose growth has accelerated during the COVID-19 pandemic (2021 - 2022).

The initial project in our partnership stemmed from the brand's requirement to solidify its business positioning within its ecosystem - encompassing consumers, restaurants, retailers, and couriers.

In four weeks, we launched the iFood Institutional platform, providing a unified channel that effectively communicated the brand's message and values.

From there, we moved on to our second delivery: the Careers portal. The aim was to extend the iFood experience and culture to the people area, crafting a narrative that would inspire a sense of belonging and foster a desire to be part of the company.

The initial project in our partnership stemmed from the brand's requirement to solidify its business positioning within its ecosystem - encompassing consumers, restaurants, retailers, and couriers.

In four weeks, we launched the iFood Institutional platform, providing a unified channel that effectively communicated the brand's message and values.

From there, we moved on to our second delivery: the Careers portal. The aim was to extend the iFood experience and culture to the people area, crafting a narrative that would inspire a sense of belonging and foster a desire to be part of the company.

We integrated the portal with one of the main recruitment tools on the market, establishing a database that operated more than 400 active vacancies simultaneously.

As a complement to both projects, we developed the CMS, a system that enables content management and guarantees greater freedom and autonomy for the brand team to make routine updates to the respective platforms.

We integrated the portal with one of the main recruitment tools on the market, establishing a database that operated more than 400 active vacancies simultaneously.

As a complement to both projects, we developed the CMS, a system that enables content management and guarantees greater freedom and autonomy for the brand team to make routine updates to the respective platforms.

"Transparency is essential for iFood in all communications, and TRINCA was able to translate our needs into intuitive and easy-to-use platforms."

GUSTAVO RAMOS - HEAD OF INTERNAL COMMUNICATION, CULTURE AND D& - IFOOD

Remarkable solutions

iFood Institutional

Development of a platform that effectively communicates and upholds the brand's positioning and values within its ecosystem, encompassing consumers, restaurants, retailers, and delivery companies.

iFood Careers

Creation of the careers portal and integration with the Green House recruitment platform, extending the brand experience and culture to the people area.

CMS

Structuring of the content management system that guarantees greater freedom and autonomy for the brand team to carry out routine updates on the respective platforms.

Real Results

Greater agility in the process of clarifying and disseminating brand positioning

in front of consumers, restaurants, retailers and couriers.

Increase in the number of applications

with the consolidation of iFood Careers.

Reduced time in the selection process

by optimizing the recruitment stages.

Real Results

Greater agility in the process of clarifying and disseminating brand positioning

in front of consumers, restaurants, retailers and couriers.

Increase in the number of applications

with the consolidation of iFood Careers.

Reduced time in the selection process

by optimizing the recruitment stages.

Squads

We act as a strategic extension of each client.

Leveraging a diverse range of specialties and profiles to craft creative and innovative strategies that manifest in various digital solutions.

Our goal is to drive transformations and deliver results for our clients. As each project evolves, our squads become simultaneous and flexible, moving from one front to another, creating space for experimentation, evolution and new creations.

LET'S CREATE AN INTEGRATED EXPERIENCE BETWEEN YOUR BUSINESS CHANNELS?

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WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

JOIN US

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FOLLOW US

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WE DRIVE
THE FUTURE
OF BUSINESS.

OFFICE

Brazil - Porto Alegre

1761, Parana Avenue

JOIN US

Careers

FOLLOW US

LinkedIn

Instagram