TRINCA

iFood Careers: technology to strengthen Employer Branding and attract talent at scale

How TRINCA transformed iFood's digital recruitment experience.

iFood needed its talent attraction strategy to reflect the same level of quality as the experience offered in its digital products. To achieve this, the company partnered with TRINCA to develop a new Careers Portal capable of integrating technology, culture, and brand experience into a single platform.

The challenge of transforming recruitment into a brand experience

The challenge went beyond job postings; it was necessary to create an experience capable of communicating iFood's culture, strengthening the sense of belonging, and making the application journey simpler and more integrated with internal recruitment processes.

At the same time, the platform needed to support hundreds of open opportunities simultaneously and integrate with the main recruitment system used by the company.

An integrated platform for talent attraction

TRINCA developed a new Careers Portal fully integrated with Greenhouse, one of the leading global recruitment and selection platforms.

The solution allowed for extending the brand experience to the People department, centralizing the listing of opportunities and offering a more seamless application journey for candidates.

The integration also structured a robust database capable of managing more than 400 active vacancies simultaneously, in addition to simplifying internal recruiting processes.

Technology as an extension of culture

More than just creating a job portal, TRINCA helped iFood transform recruitment into an extension of the brand experience. The platform connects technology, culture, and processes, allowing the company to continue attracting talent at the same speed it expands its business.

The consolidation of iFood Carreiras boosted the number of applications, while the optimization of the recruitment stages contributed to reducing the time in recruitment processes.