TRINCA

iFood Institutional Website: performance and continuous evolution of the digital presence

How TRINCA restructured iFood's institutional presence to keep up with the company's growth.

iFood is one of the largest foodtechs in Latin America and operates a digital ecosystem that connects millions of consumers, restaurants, delivery drivers, and commercial partners. As the company expanded its operations and diversified its audiences, its institutional presence needed to keep pace with this movement.

Based on this challenge, in 2020, TRINCA began acting as iFood's strategic technology partner, developing digital solutions that integrate technology, content, and user experience.

An institutional presence prepared to grow along with the business

The institutional website needed to more clearly represent iFood's positioning and serve different audiences more efficiently. In addition to the browsing experience, there was the challenge of building a platform prepared to support large volumes of access and keep pace with the company's accelerated growth through the continuous evolution of content.

The main goal was to structure a robust technological base capable of sustaining institutional communication in the long term.

Restructuring of the institutional platform

TRINCA led the complete restructuring of the institutional website, with work focusing on improving the browsing experience, reorganizing institutional content, and building an architecture prepared for future developments.

As part of the solution, a dedicated CMS was used, allowing the iFood team itself to take over content management autonomously, reducing technical dependencies and increasing the speed of publishing strategic initiatives.

Impacts on brand communication

The platform's evolution generated direct gains for the business, with greater agility in the process of clarifying and disseminating the brand positioning to consumers, restaurants, retailers, and delivery partners.

Furthermore, the new corporate website became a platform prepared to keep pace with iFood's growth. The continuous partnership with TRINCA allowed for the incorporation of constant improvements, ensuring that the digital presence matches the company's growth rate.