Connecting Itaú and iFood in a single digital experience

How we integrated a financial institution's communication into the iFood ecosystem in a unique brand and conversion experience.

Creating a digital campaign for a major financial institution already requires balance, and doing so within the environment of a delivery platform makes the challenge even greater.

Just like iFood, Itaú was also one of the sponsor brands of the Brazilian national team during the world's biggest football tournament. TRINCA, iFood's strategic technology partner since 2020, was responsible for designing and developing a page capable of concentrating all campaign communication into a single experience.

We needed to connect two distinct universes: on one side, the solid identity of one of the largest financial institutions in Latin America, and on the other, the dynamic, agile, and conversion-oriented language of iFood. The solution had to preserve the strength of both brands without compromising the user experience.

Connecting distinct brands in a single journey

The action started from a specific touchpoint. iFood's thematic football hub gathers qualified traffic during the competition, and this audience arrived interested, but without a dedicated place to understand what Itaú was offering.

The main challenge was to make the most of the few seconds of available attention to transform curiosity into interest. The page needed to present benefits, campaign initiatives, and calls to action in a single navigation, while respecting the platform's technical limitations and maintaining consistency with the entire app experience.

Furthermore, it was necessary to balance two very distinct identities. The experience had to communicate Itaú's institutional presence without disrupting the fluid navigation characteristic of iFood, creating a journey where both brands coexisted naturally.

Storytelling as an integration strategy

Instead of organizing information into a static sequence of blocks, we structured the page as a progressive narrative. The opening concentrates the main visual impact of the experience, with an exclusive header developed with custom illustrations and an entry animation, immediately establishing the campaign context and sparking interest in the first seconds of browsing. This approach also allowed for the integration of Itaú's visual identity into the iFood environment without creating disruptions in the experience.

TRINCA's involvement spanned the entire project cycle, from interface design to front-end development, including the adaptation of campaign assets for the digital environment, creation of the opening animation, technical copywriting, and configuration of the links responsible for continuing the journey within the application.

When strategy, technology, and brands work together

The activation demonstrates that a page can be much more than just a supporting point for a campaign. For Itaú, the project created an environment capable of communicating its value proposition within a platform with its own language and dynamics. For iFood, it preserved the consistency of the user experience throughout the entire journey.

For TRINCA, the project highlights a recurring competence: integrating brands with different positionings, objectives, and languages into cohesive digital experiences.