TRINCA

Interactive 360º virtual tour experience for the Mondelēz Easter campaign

Development of an immersive page with interactive navigation and multiple interaction points within the iFood app

For the Easter 2025 campaign, Mondelēz sought to expand the role of iFood within its digital strategy, exploring the platform not only as a sales channel but as an environment for consumer experience and relationship building. The proposal was to go beyond traditional promotional mechanics, creating an activation capable of generating real and differentiated engagement throughout the journey.

In this context, TRINCA acted as a strategic partner in the conception and development of the experience, helping to transform the campaign into an interactive digital environment where exploration, discovery, and brand connect in a fluid way.

Engage the user deeply without compromising performance and usability

The challenge was to develop an experience that increased interaction time and encouraged active user exploration, without compromising performance within the iFood app. It was necessary to balance a high level of creativity and immersion with technical constraints and ensure a simple, intuitive, and accessible navigation on different devices.

Additionally, the experience needed to maintain consistency with the iFood journey, avoiding disruptions and ensuring that the user remained within a natural flow.

Building an immersive environment with a 360º virtual tour and gamified interactions

TRINCA structured the solution around a landing page integrated into a 360º virtual environment, allowing the user to navigate through a digital space inspired by an interactive "egg hunt." The experience was designed as an exploratory journey with multiple interaction points distributed throughout the environment.

These points functioned as content triggers, brand activations, and strategic directions, creating a dynamic of continuous discovery. The combination of immersive navigation, visual elements, and targeted interactions turned the experience into something closer to an explorable environment than a traditional web page.

The solution involved defining the flow, interaction logic, and integration with the iFood ecosystem, ensuring consistency between the experience and business objectives.

Strengthening iFood's role as an experience platform

The campaign stood out for its high level of immersion and differentiation, significantly increasing user interaction time and encouraging exploration within the experience. This format contributed to strengthening the brand's presence in the consumer journey and broadening the perception of the campaign's value.

Furthermore, the project reinforces iFood's positioning as a platform capable of going beyond transactions, enabling more sophisticated digital experiences for brands looking for engagement, differentiation, and a deeper connection with the audience.

“TRINCA is a partner that is always ready to develop bold and creative solutions that generate value with quality, agility, and consistency. We are significantly raising the level of service delivery for our partners in the market, and they already expect this level of delivery.”

Larissa Albuquerque - Business Solutions Manager at iFood

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