Rexona's interactive game for the World Cup campaign inside iFood

Gamification with rewards: the game designed by TRINCA

The solution was built as a Single Page Application, with a seamless flow and immediate responses to user actions. The priority was to maintain the rhythm of the interaction and naturally guide the participant to the reward. 

Although the technological foundation of the solution had already been used in other experiences, the entire layer of visual identity, narrative, game dynamics, and reward criteria was redesigned to represent the Rexona universe and the campaign's objectives.  

The main decisions of the project involved: 

• developing a visual identity aligned with the Rexona campaign and the sporting environment of the activation; 

• integrating the mechanics into the universe of the sticker album present in the iFood campaign; 

• creating progressive visual states to reinforce each success during the game; 

• transforming user performance into increasing levels of discount; 

• guiding the participant directly to the Rexona product page within iFood.