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AXA Seguradora

Redesign and development of the new AXA Seguradora portal, creating personalized experiences for different audiences and enhancing the user journey.

Driving towards the future

Redesign of the navigation, separating the journeys of insured individuals and brokers. With targeted communications, we eliminate noise and frictions, making navigation clearer, more efficient, and intuitive.

Creating a new digital experience, with an engaging narrative that reinforces brand recognition and identity.

Development of a new portal capable of presenting a complex portfolio in an organized and accessible way, meeting the needs of users and reflecting AXA's identity and values.

Strategic Connection

Headquartered in France, the AXA Group is present in more than 50 countries, has more than 145 thousand employees, and 93 million customers. In Brazil, since 2015, AXA Seguradora has a complete insurance solution for businesses of all sizes with products adapted to the reality of each company, as well as individual insurance that takes into account life moments and the needs of people and their families.

We were challenged to redesign the AXA Seguradora portal, aligning narratives and improving the user experience. To understand the needs of the audiences and the characteristics of each business unit, we dedicated ourselves to an immersive process of almost eight weeks, proposing a new experience that would help the company with its challenges. 

The Discovery process was divided into two stages: Diagnosis and Design. In the first stage, we conducted a deep dive into the AXA Seguradora market, leading workshops with stakeholders and conducting interviews with users, including end clients and brokers. This approach allowed us to understand the challenges in depth and formulate a hypothesis that would guide the solution: the site flow needed to contemplate distinct journeys, providing efficiency and flexibility for users.

We were challenged to redesign the AXA Seguradora portal, aligning narratives and improving the user experience. To understand the needs of the audiences and the characteristics of each business unit, we dedicated ourselves to an immersive process of almost eight weeks, proposing a new experience that would help the company with its challenges. 

The Discovery process was divided into two stages: Diagnosis and Design. In the first stage, we conducted a deep dive into the AXA Seguradora market, leading workshops with stakeholders and conducting interviews with users, including end clients and brokers. This approach allowed us to understand the challenges in depth and formulate a hypothesis that would guide the solution: the site flow needed to contemplate distinct journeys, providing efficiency and flexibility for users.

In the second stage, we designed this new journey, created two personas, and developed a high-fidelity prototype, enabled by the diagnosis conducted. We tested usability and experience with real users to validate the product proposal, and based on insights, we moved on to the Delivery phase.

We redesigned the navigation to separate the journeys: policyholders, who need to learn about the brand and connect with brokers, follow a fluid experience to understand AXA's offering; while brokers have a dedicated area directed towards their functions.

In the second stage, we designed this new journey, created two personas, and developed a high-fidelity prototype, enabled by the diagnosis conducted. We tested usability and experience with real users to validate the product proposal, and based on insights, we moved on to the Delivery phase.

We redesigned the navigation to separate the journeys: policyholders, who need to learn about the brand and connect with brokers, follow a fluid experience to understand AXA's offering; while brokers have a dedicated area directed towards their functions.

"The development of AXA's new institutional website represents a significant milestone in the company's digital transformation. The partnership with TRINCA was essential to ensure the delivery of a technological solution that not only meets our business strategies but also the needs of our clients and partners."

BEATRIZ CUNTO - COORDENADORA DE MARKETING - AXA

Remarkable solutions

New AXA Portal

Development of a new 100% customizable website, strengthening the presence of the AXA brand in Brazil, building trust with future policyholders and attracting new brokers.

Real Results

Improvement of SEO optimization

with the performance increasing from 77 to 100.

Strengthening the portal's security

with the grade increase from F to A*.

Optimization of the portal's performance

with a significant increase from 25 to 82.

Increase in accessibility

with the score raised from 65 to 92.

Real Results

Improvement of SEO optimization

with the performance increasing from 77 to 100.

Strengthening the portal's security

with the grade increase from F to A*.

Optimization of the portal's performance

with a significant increase from 25 to 82.

Increase in accessibility

with the score raised from 65 to 92.

Squads

We are a
strategic extension
of each client

Leveraging a diverse range of specialties and profiles to craft creative and innovative strategies that manifest in various digital solutions.

Our goal is to drive transformations and deliver results for our clients. As each project evolves, our squads become simultaneous and flexible, moving from one front to another, creating space for experimentation, evolution and new creations.

Shall we create an engaging and optimized digital experience for your business?

Let's chat

HEADQUARTERS

Porto Alegre, Brazil

Av. Paraná 1761
4º Distrito

NORRSKEN HOUSE

Barcelona, Spain

Passeig del Mare Nostrum, 15
Ciutat Vella

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HEADQUARTERS

Porto Alegre, Brazil

Av. Paraná 1761
4º Distrito

NORRSKEN HOUSE

Barcelona, Spain

Passeig del Mare Nostrum, 15
Ciutat Vella

JOIN US

Careers

FOLLOW US

LinkedIn

Instagram