Randon Consórcios

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Randon Consórcios

Achieving greater operational efficiency and consolidating a reliable database through a digital and integrated sales journey.

Driving towards the future

Creation of the Randon Consórcios platform, boosting sales by optimizing the user journey.

Generation of a centralized and reliable lead base by improving the process of attracting and qualifying potential customers.

Strategic Connection

A Randon Consórcios is a leading consortium administrator in the heavy segment and also offers consortium solutions for real estate and light vehicles. Part of the Financial Services and Solutions vertical of Randoncorp, Randon Consórcios has been in the market for over 37 years, helping people and businesses to grow and prosper through the planned acquisition of goods and services.

Our partnership began in 2019, where we restructured and implemented the Randon Consórcios sales platform, focusing on the experience and a unique journey.

We started the project with the Zero Sprint, conducting in-person and remote workshops with the different internal teams – from marketing and customer service to the business area. From there, we interviewed over 100 sales professionals across Brazil. The goal was to understand the challenges and nuances of daily operations, ensuring the structuring of the best solution.

The result was the transformation of a process that relied on three different systems to a fully integrated journey on a single platform. We optimized and enhanced the operational efficiency of the sales team.

Our partnership began in 2019, where we restructured and implemented the Randon Consórcios sales platform, focusing on the experience and a unique journey.

During the prototyping phase, we validated the solution with different areas, with the goal of consolidating a flexible, replicable, and scalable platform for other divisions of the group, in addition to enabling the development of new digital assets.

Moreover, understanding that the business involves more than 1,500 sales professionals across Brazil, in various regions and contexts, we were able to centralize and consolidate a reliable lead base, driving the expansion and growth of the business.

"Our collaboration with Trinca on a project that involved our entire consortium sales network was marked by a lot of commitment and transparency. From the Discovery stage to Development and final delivery, the team has always been very attentive to the users' needs, striving to find solutions that provide a good experience along with important aspects such as security."

SHEILA TOMAZONI - GERENTE DE CLIENTES NA RANDS - RANDONCORP

Remarkable solutions

Randon Consórcios Platform

Restructuring and implementing an optimized, agile, and efficient sales process through an integrated platform.

New Digital Assets

Cultural transformation through the conception of digital assets - such as the internal scoring platform, Superação; and sales platform, a channel focused on consortium services for the B2C public.

Data Base

Centralization and consolidation of a reliable lead base, with the integration of the sales journey on a single platform.

Squads

We are a
strategic extension
of each client

Leveraging a diverse range of specialties and profiles to craft creative and innovative strategies that manifest in various digital solutions.

Our goal is to drive transformations and deliver results for our clients. As each project evolves, our squads become simultaneous and flexible, moving from one front to another, creating space for experimentation, evolution and new creations.