Digital Products & Experiences

Digital Products
& Experiences

Brand as Experience

Make your company's identity felt in every interaction.

A digital solution also communicates who the company is. The way it facilitates a decision or guides a journey builds brand perception with every interaction. 

Brand as Experience transforms identity, culture, and tone of voice into how the product behaves in use. We connect these elements to experience design to create digital products, platforms, and services capable of expressing the brand. 

This shows up in the interface, but doesn't stop there; as digital solutions become more dynamic and conversational, we also need to define how they behave and adapt to the context of those who use them. 

0

%

of organizations manage to deliver customer experiences aligned with their brand promise.

(Ipsos, Global Voices of Experience, 2026)

until

3.5x

more revenue growth can be achieved when companies align their brand promise with the experience delivered to customers.

(Forrester, Global Total Experience Score, 2025)

Identity takes shape in the user experience

We create systems that keep the experience consistent

We build and evolve design systems to bring experience and identity principles to different products, services, interfaces, and squads.

We create systems that keep the experience consistent

We build and evolve design systems to bring experience and identity principles to different products, services, interfaces, and squads.

We bring the brand's voice into the solution

We define interface writing and communication standards so that they express a recognizable identity throughout the journey.

We bring the brand's voice into the solution

We define interface writing and communication standards so that they express a recognizable identity throughout the journey.

We translated this identity into conversational experiences

We structure voice and behavior for AI-mediated interfaces, preserving consistency even when the interaction stops following fully predictable flows.

We translated this identity into conversational experiences

We structure voice and behavior for AI-mediated interfaces, preserving consistency even when the interaction stops following fully predictable flows.

For iFood, the experience transformed Heineken's presence into interaction and results.

For a Heineken and iFood activation at the launch of Netflix's Senna series, TRINCA designed and developed the interactive experience within the iFood app, connecting the campaign's context to a digital shopping journey. The solution seamlessly guided users from content to the selection of Heineken products integrated into the experience.  

The project contributed to a 69% increase in searches for the brand within the app and a 40% increase in Heineken's GMV, as well as being internationally recognized with a Gold Lion at Cannes Lions 2025.

Discover the iFood and Heineken case study

You can
find us at

PORTO ALEGRE (HQ)

1761 Paraná Ave

4th District,

Brazil

BARCELONA

Norrsken House

Passeig del Mare Nostrum,

15 Ciutat Vella,

Spain

MIAMI

TRINCA US

777 Brickell Ave #521

Miami, FL 33131

USA

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Your brand already has an identity; your product or service needs to know how to express it.

Get in touch with TRINCA