Product & Ecosystem Strategy
Make every product and partner occupy the right place in your digital strategy.

As the business evolves, products, applications, integrations, and vendors accumulate. The challenge becomes understanding where complexity is consuming resources without contributing to the strategy.
Product & Ecosystem Strategy creates criteria to guide these decisions. We analyze the digital portfolio and its ecosystem to define the role of each asset.
%
of the contracted SaaS licenses are not used in the first 30 days.
(Zylo, SaaS Management Index, 2025)
%
of the SaaS applications identified in the surveyed organizations were classified as shadow IT.
(BCG, 2024)
Deciding where to focus value
At Akad Seguros, a product strategy paved the way for an evolving digital ecosystem.
The partnership began with the digitalization of a single product and evolved into a continuous effort across the insurer's portfolio. With dedicated multidisciplinary squads, TRINCA began supporting decisions on prioritization and the evolution of new digital solutions.
Throughout this journey, the ecosystem incorporated new products such as RD Bikes and Instant (On-Demand), process automation, and a data structure for performance monitoring. Protector came to account for 40% of the company's revenue.

Your portfolio needs a strategy to evolve, not just more products.





