Digital Products & Experiences

Digital Products
& Experiences

Product & Ecosystem Strategy

Make every product and partner occupy the right place in your digital strategy.

As the business evolves, products, applications, integrations, and vendors accumulate. The challenge becomes understanding where complexity is consuming resources without contributing to the strategy. 

Product & Ecosystem Strategy creates criteria to guide these decisions. We analyze the digital portfolio and its ecosystem to define the role of each asset. 

0

%

of the contracted SaaS licenses are not used in the first 30 days.

(Zylo, SaaS Management Index, 2025)

0

%

of the SaaS applications identified in the surveyed organizations were classified as shadow IT.

(BCG, 2024)

Deciding where to focus value

We understand the ecosystem

We map products, applications, integrations, suppliers, and contracts to build a full picture of what supports operations and the digital experience.

We understand the ecosystem

We map products, applications, integrations, suppliers, and contracts to build a full picture of what supports operations and the digital experience.

We evaluate the role of each asset

We analyze business value and strategic relevance to understand where overlap, gaps, or opportunities exist.

We evaluate the role of each asset

We analyze business value and strategic relevance to understand where overlap, gaps, or opportunities exist.

We define the next move

We established criteria to decide what to keep, evolve, integrate, renegotiate, replace, or terminate.

We define the next move

We established criteria to decide what to keep, evolve, integrate, renegotiate, replace, or terminate.

We organize the priorities

We translate decisions into an agenda for portfolio and ecosystem evolution, guiding where to focus investment and capability.

We organize the priorities

We translate decisions into an agenda for portfolio and ecosystem evolution, guiding where to focus investment and capability.

At Akad Seguros, a product strategy paved the way for an evolving digital ecosystem.

The partnership began with the digitalization of a single product and evolved into a continuous effort across the insurer's portfolio. With dedicated multidisciplinary squads, TRINCA began supporting decisions on prioritization and the evolution of new digital solutions.  

Throughout this journey, the ecosystem incorporated new products such as RD Bikes and Instant (On-Demand), process automation, and a data structure for performance monitoring. Protector came to account for 40% of the company's revenue.

You can
find us at

PORTO ALEGRE (HQ)

1761 Paraná Ave

4th District,

Brazil

BARCELONA

Norrsken House

Passeig del Mare Nostrum,

15 Ciutat Vella,

Spain

MIAMI

TRINCA US

777 Brickell Ave #521

Miami, FL 33131

USA

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Your portfolio needs a strategy to evolve, not just more products.