Product & Ecosystem Strategy
Faça cada produto e parceiro ocupar o lugar certo na sua estratégia digital.
À medida que o negócio evolui, produtos, aplicações, integrações e fornecedores se acumulam. O desafio passa a ser entender onde a complexidade está consumindo recursos sem contribuir para a estratégia.
Product & Ecosystem Strategy cria critérios para orientar essas decisões. Analisamos o portfólio digital e seu ecossistema para definir o papel de cada ativo.
%
das licenças de SaaS contratadas não são usadas nos primeiros 30 dias.
(Zylo, SaaS Management Index, 2025)
%
das aplicações SaaS identificadas nas organizações pesquisadas eram classificadas como shadow IT.
(BCG, 2024)
Decidir onde concentrar valor
Na Akad Seguros, uma estratégia de produto abriu espaço para um ecossistema digital em evolução.
A parceria começou com a digitalização de um produto e evoluiu para uma atuação contínua sobre o portfólio da seguradora. Com squads multidisciplinares dedicados, a TRINCA passou a apoiar decisões de priorização e evolução de novas soluções digitais.
Ao longo dessa jornada, o ecossistema incorporou novos produtos como RD Bikes e Instant (On-Demand), automação de processos e uma estrutura de dados para acompanhamento de performance. O Protector chegou a responder por 40% do faturamento da companhia.
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Seu portfólio precisa de uma estratégia para evoluir, não apenas de mais produtos.